Privacy Notice
Last Updated: April 13, 2026
Alteño, operated by [1 Hotel Austin] (“Alteño,” “we,” “us,” or “our”) respects your privacy. This Privacy Notice (“Notice”) describes our practices with respect to processing Personal Information (defined below) in connection with providing our services to you (“Services”), including on the websites, applications and online platforms that link to this Notice (collectively, “Site”). Please read this Notice carefully to understand our policies and practices regarding your Personal Information and how we will treat it.
Personal Information We Collect
We may collect several categories of Personal Information from and about our customers and users of our Site. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. The categories of Personal Information we collect may include:
Contact Information, such as your name, mailing address, email address, phone number, and other information you provide when contacting us or making a reservation.
Reservation Information, including details you provide when booking a table or submitting a request.
Communication Information, including information you provide when you contact us via email, phone, or online forms.
Usage Information, such as information collected automatically when you use our Site (e.g. IP address, pages visited, and referring URLs).
How We Collect Personal Information
We collect Personal Information:
Directly from you, if you choose to contact us, request information from us, sign up to receive updates, or otherwise utilize our Site.
From third-party platforms,when you make a reservation, purchase a gift card, or otherwise interact with us through third-party platforms such as OpenTable or Toast. These platforms may provide us with information such as your name, contact details, reservation details, and transaction information.
Automatically, through cookies and similar technologies you navigate our Site. For additional information regarding our use of these technologies, see the Cookies and Tracking Technologies section below.
How We Use Personal Information
To the extent permitted by applicable law, we use Personal Information:
To provide our Services, including managing reservations and providing customer service.
To optimize, improve, and maintain our Services, including understanding how users interact with our Site, gauging user interest in certain Site functionality, and troubleshooting problems.
For communicating with you, such as responding to your questions and comments or notifying you of changes to our Site.
For legal, security, or safety reasons, such as complying with legal requirements; detecting, preventing, and responding to security incidents; and protecting against malicious, deceptive, fraudulent, or illegal activity.
As part of a corporate transaction, such as in connection with the sale of part or all of our assets or business, the acquisition of part or all of another business or another business’ assets, or another corporate transaction, including bankruptcy.
To fulfill any other purpose for which you provide it, including purposes described when you provide the information or give your consent.
How We Disclose Personal Information
We may disclose aggregated information about our customers, and information that does not identify any individual, without restriction.
We may disclose your Personal Information with your consent or in the following circumstances:
Employees and Other Personnel – We may share Personal Information with our employees and personnel who have a need to know the information for our business purposes.
Affiliates and Subsidiaries – We may share Personal Information within our family of companies for their and our business and marketing purposes, including providing you with information about the Services we think may be of interest to you.
Service Providers – We disclose your Personal Information to our service providers, such as website hosting providers.
Hotel Partners – We may share Personal Information with our hotel partners as necessary to coordinate reservations, provide our Services, and support guest experiences.
Legal Obligation or Safety Reasons –We may disclose Personal Information to a third party when we have a good faith belief that such disclosure of Personal Information is reasonably necessary to (a) satisfy or comply with any requirement of law, regulation, legal process, or enforceable governmental request, (b) enforce or investigate a potential violation of any agreement you have with us, (c) detect, prevent, or otherwise respond to fraud, security or technical concerns, (d) support auditing and compliance functions, or (e) protect the rights, property, or safety of Alteño and its employees and customers.
Merger or Change of Control –We may disclose Personal Information to third parties as necessary if we are involved in a merger, acquisition, or any other transaction involving a change of control in our business, including but not limited to, a bankruptcy or similar proceeding. Where legally required, we will give you notice prior to such disclosure.
Other – We may disclose Personal Information to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).
Cookies and Other Tracking Technologies
We and our service providers may use cookies and similar technologies to collect usage and browser information about how you use our Site. The technologies we use for this automatic data collection may include cookies and web beacons that permit us to verify system and server integrity and generate statistics around the popularity of certain content. We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of our Site, to enhance your experience through personalization, and to help us better understand the features of our Site that you and other users are most interested in.
Website Analytics– We may use analytics services such as Google Analytics that use cookies and other technologies that collect your Personal Information, to assist us with analyzing our Site traffic and site usage to optimize, maintain, and secure our Site and inform subsequent business decisions. To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data from sites or apps that use our services.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.
Cookie Choices – To manage your preferences with respect to cookies, you can customize your browser settings to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable certain cookies, please note that some parts of our Site may not function properly. These settings may be lost and require reconfiguration if you delete your cookies.
How Long We Keep Your Personal Information
We retain your Personal Information for as long as needed: (i) to provide our Services to you; (ii) fulfill the purposes outlined in this Notice; and (iii) to comply with our legal obligations, resolve disputes, and enforce any agreements. Criteria we will use to determine how long to retain your Personal Information include the nature and length of our relationship with you; our legal rights, obligations, and retention requirements; and if we have an ongoing business purpose for retaining your Personal Information, such as communicating with you about Services you requested.
Links to Third-Party Websites
We are not responsible for the practices employed by any websites or services linked to or from our Site, including the information or content contained within them. We encourage you to investigate and ask questions before disclosing Personal Information to third parties, since any Personal Information disclosed will be handled in accordance with the applicable third party’s privacy policy.
International Use
If you are visiting our Site from outside of the United States, please note that our Site is hosted in the United States. Where permitted by applicable law, we may transfer the Personal Information we collect about you to the United States and other jurisdictions that may not be deemed to provide the same level of data protection as your home country, as necessary for the purposes set out in this Notice.
How We Protect Personal Information
We have implemented commercially reasonable measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Despite these efforts to store Personal Information in a secure environment, we cannot guarantee the security of Personal Information during its transmission or its storage on our systems.
Children’s Privacy
We do not knowingly collect or solicit any Personal Information from children, as defined under applicable law, without verified written parental consent. If we learn that we have collected Personal Information from a child, we will promptly take steps to delete that information. If you believe we might have any information from or about a child, please contact us at privacy@shhotelsandresorts.com
Changes to this Notice
Please note that we may modify or update this Notice from time to time, so please review it periodically. If we make material changes to how we treat Personal Information, we will notify you according to applicable law. Unless otherwise indicated, any changes to this Notice will apply immediately upon posting to our Site. You are responsible for periodically visiting our Site and this Notice to check for any changes.
Contact Us
If you have any questions about our practices or this Notice, please contact us at privacy@shhotelsandresorts.com.